Do you know what the first thing potential customers do when they learn about a new business? They hop online to find as much information about it as possible. Even if your business doesn’t sell its products online, your prospects will likely want to visit a website to learn more about who you are, what others have to say about you, and what you can do for them.

Role of Web Design

But, here’s the thing: simply creating a few pages and calling them a website won’t do the trick. Today’s consumers are digitally savvy and have no tolerance for poorly designed websites. With that in mind, let’s take a look at the role of web design and its impact for a small business.

1.) Color Is Important

At first glance, color may seem just a personal choice, but any good web designer knows how this seemingly small aspect can impact the overall design of a web page.

This is because color acts on our subconscious, making you feel in certain ways. For example, the color red is very imposing and strong, while the color blue is more relaxing and calmer.

Try to use a variety of colors on your site, depending on the audience you want to address and the message you want to convey.

2.) Navigation Is Essential

If prospects find your website difficult to navigate and confusing, they will most likely exit it and look for the information that interests them somewhere else.

Make sure that your website is easy to navigate. The same stays true for your content. Write simple and short paragraphs that are easy to understand and use colors that attract attention and will keep the visitor interested throughout their visit.